LaGuardia’s Terminal B has a new life-sized AI hologram called Bridget that aims to make airport navigation less chaotic by answering questions, offering multilingual help, and giving real-time directions through interactive maps.
Airports are famously stressful when you are racing between gates or trying to find baggage claim, and Bridget is designed to cut through that noise by talking to travelers like a real person would. The kiosk sits near the Terminal B Food Hall and uses a combination of hologram hardware and an AI concierge platform to let people ask natural questions instead of hunting for signs. The idea is straightforward: get an answer fast and move on.
Bridget currently speaks English and Spanish and includes on-screen subtitles, high-contrast displays, and a physical interface placed for wheelchair accessibility. More languages are expected later as the airport tests how travelers engage with the system. LaGuardia Gateway Partners says the plan is to roll out additional units across both concourses so the tech is available where people actually need it.
“At Terminal B, our North Star has always been to provide an exceptional guest experience through a unique blend of innovation and world-class hospitality,” said Suzette Noble, Chief Executive Officer of LaGuardia Gateway Partners. “The introduction of the interactive AI hologram aligns perfectly with this vision, allowing us to leverage next-generation technology to meet the evolving needs of our travelers. By providing an additional layer of intelligent, multilingual support, we are ensuring that every guest who passes through our terminal enjoys a seamless and stress-free journey.”
Practically speaking, Bridget can point you to gates, shops, VIP lounges and baggage claim with spoken directions and live mapping, including step-by-step guidance around the terminal. In demonstrations, the hologram gave turn-by-turn directions to a gate and then presented a QR code so the traveler could keep the directions on their phone. For travelers who hate fumbling with apps or reading tiny signage, that hands-on approach feels useful and timely.
LaGuardia frames this as augmentation rather than replacement, positioning Bridget to support human staff during peak times when employees are swamped with repeat questions. The hologram is meant to handle the straightforward queries so gate agents and guest services can focus on more complex issues that still need a human touch. That balance is central to how the airport pitches the rollout to wary staff and the traveling public.
“Communication with humans will always be the best way to help travelers find their way, and for the first time in any airport, AI-powered interactive hologram avatars extend the reach of the human guest experience ambassadors,” said Nussbaum. “Proto Hologram and Holomedia’s digital helpers can guide and advise travelers in ways that feel natural and intuitive.”
LaGuardia is not alone. Other airports, such as Miami International, have already been testing conversational holograms and similar AI tools, so Bridget feels like part of a broader experiment in how airports use technology to reduce friction. Some solutions show up as friendly digital people in terminals while others run quietly inside apps or backend systems that passengers may never notice. The core question for travelers is simple: does the tech actually make getting from point A to point B easier?
For many passengers, the value will be judged on speed and reliability. If a hologram gives clear directions, offers accessible interfaces, and saves time during peak travel, people will adopt it quickly. If it stumbles on basic requests or pushes users toward screens they do not want, it will feel like a gimmick rather than help, and airports will need to listen closely to traveler feedback before expanding the program further.
